Give Yourself a Raise

Do you deserve a raise?

Are you tired of feeling like you’re not making enough money?
Does it seem like EVERYONE ELSE is making money except you?
Are you tired of working hard and not getting ahead?

If any of these statements resonate with you, it’s probably time to give yourself a raise by raising your prices!

Ever heard the question – “When is the best time to plant a tree?” As in, when is the best time to plant that fruit tree that reminds you of grandpa’s place or that tree to provide that needed shade in your yard. Well, the BEST time to plant that tree was 20 years ago. But that doesn’t really help. So when is the SECOND best time to plant that wanted tree? TODAY. TODAY is the second best time to plant that tree.

With this in mind – RIGHT NOW is the best time to raise your prices and get the raise you deserve.

EVERY SINGLE restaurant owner I know and talk to is scared to death of raising menu prices. For whatever reason, menu price increases are always the last thing we consider when trying to increase profits. It seems we look in every single cost-cutting corner before considering the dreaded, mentally-blocked price increase. Can I cut more labor? I can reduce waste. I’ll hammer my vendors. The list goes on. The answer is right in front of us!! Raise prices.

I also want to report that EVERY SINGLE restaurant owner I know and talk to – without fail, and I do really mean WITHOUT FAIL – mutters this sentence AFTER raising their menu prices prices and getting their deserved raise:

“I should’ve done that months ago; nobody said anything.”

I’m not exactly sure why this fear of price increases is so prevalent in restaurant owners. I have found that when I price my good food and service to provide the profit I deserve, most customers are happy to pay the asking price. They WANT me to make money and be successful! It’s just that I am scared to ask for it for some reason. It’s simply vital to price your products and services in a way that allows you to make a profit. Remember – the goal of your business is to support your lifestyle! You’ll make more profit by raising your prices, so give yourself a raise!

As a restaurant owner, you work hard and you deserve compensation for your efforts. Raise your prices! TODAY!